When is a discount not a discount? Answer… when it’s a sales. When is a sale not a hot deal? Answer….when it’s a bargain. When is a bargain not a steal? Answer….when you have no money. This then is the presumption of people looking to make purchases of products that they want to buy at special prices. Buy two get one free….Spend 30 dollars get 5 dollars off… Spend a 100 dollars and win a free trip. The theory is the same. A various time in the year, various occasions of the month, goods and services reduce their on the shelf cost to entice more business. The premise is simple the more you sell the better the turnover the better the ratios the less the cost the better the profit. Simply put reduced prices are here to stay and for many companies are in everyday facts of life. There are even companies that advertise 365 days a year the word SALE.
